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The Psychology of Advertising
The original science of attention, persuasion, and winning an audience — written in 1908, still true today.Walter Dill Scott was the first person to apply psychology to advertising and marketing. His 1908 masterwork revealed why people buy, what captures attention, and how to persuade — principles that underlie every successful marketing campaign ever run.The foundational principles: The psychology of attention...
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The original science of attention, persuasion, and winning an audience — written in 1908, still true today.
Walter Dill Scott was the first person to apply psychology to advertising and marketing. His 1908 masterwork revealed why people buy, what captures attention, and how to persuade — principles that underlie every successful marketing campaign ever run.
The foundational principles:
- The psychology of attention — what the mind notices and why
- How suggestion and imitation drive purchasing decisions
- The role of emotion vs reason in buying behavior
- Memory and association — how brands get lodged in the mind
- The direct command — why telling people to act actually works
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- Complete, unabridged original text
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- Approximately 282 pages
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